Live streaming has only been around for a short time, but it is swiftly gaining popularity and the attention of people who are always looking for new and inventive methods to provide content. Let’s find out more about live streaming benefits in today’s article.

RELATED: ChatPlus and Live Streaming requirements

In This Article:

1. Real-Time Engagement
2. Save Money
3. Provide Repurpose Content
4. Save Time
5. Easier to Target Niche
6. Users Consume Content on Your Time
7. It’s Still a New and Uncharted Territory

Step up Your Game with These 7 Live Streaming Benefits

Real-Time Engagement

One of the primary live streaming benefits is why live streaming is gaining traction in content marketing. It provides real-time user interaction and allows viewers to participate in a direct discussion with the influencer. When you read a blog post, you read someone else’s work.

It provides users with real-time engagement advantages, but it also allows businesses to deliver live help, Q&A sessions, and workplace tours.

The real-time engagement erases the distance between you and the viewers, helping viewers build trust and connection with your brand. The viewers will feel like they are watching a natural person instead of some paid actors/actresses on the internet. 

Save Money

When you think about it, live streaming is quite inexpensive. It is, in fact, entirely free. There is no need for any specialized equipment, software, or hardware. All you need is a smartphone or laptop with a camera and an active account on the platform of your choice. 

While traditional blogging and content creation typically need a set of properly configured software packages (e.g., hosting and platform), live streaming is available to anybody with a single click.

phpFox works with businesses worldwide to create niche social networks and online communities that meet the diverse demands of their customers. phpFox’s Live Streaming solution includes all of the necessary tools to establish your brand through live streaming.

Provide Repurpose Content

Third on the list of live streaming benefits is its unique ability to be transformed into a variety of different content. Although this applies to almost any type of content, live videos may easily be turned into other types of content, such as a published video transcript on your own blog, an infographic on Visual.ly, or a replicated video on YouTube. Your options are endless.

Nonetheless, repurposing material is always recommended to extend the reach of your message.

RELATED: The Uses of phpFox Live Streaming

Save Time

According to Hubspot research, it takes around 2 hours to create a 500-word blog post and anywhere from 4-8 hours to publish a 1,500-2,000 word article. While a 500-word post would not be considered substantial and would not receive much attention, it can be readily read in 3-4 minutes.

The data differs when it comes to conventional video creation, such as vlogs. According to Make Use Of, an essential vlog may take up to 2-3 hours to develop and edit.

Do you know how long it would take to create a 4-minute live video with phpFox Live Streaming? You are correct; 4 minutes!

Easier to Target Niche

Viewing live broadcasts, as we’ve already discovered, needs greater commitment from your followers simply because they must tune in on your schedule, regardless of whether it’s the optimal time for them. As a result, this conclusion employs an algorithmic filter that keeps irrelevant audiences at bay.

Furthermore, people who aren’t interested in your issue will rarely join the conversation.

Users Consume Content on Your Time

The most significant and compelling of the live streaming benefits is that consumers consume material on your time, not theirs. This implies that you are only interacting with individuals interested in you, your business, and your content. You automatically direct material to folks who are more likely to convert and follow you.

No other content marketing channel can compete with live streaming.

It’s Still a New and Uncharted Territory

History tends to repeat itself. Live streaming, like any other digital marketing medium, will rapidly become overcrowded. Although it has not yet reached that level, it is gradually gaining popularity, and an increasing number of individuals are using it regularly. So the last live streaming benefits are that it is relatively new to many people, and it’s still uncharted territory waiting to be discovered.

As an example, consider the decline in organic post reach on Facebook. Because timelines grew too competitive, Facebook had to change its algorithm, resulting in just a small percentage of people seeing your organic postings. The same may be said about live streaming.

As a result, if you want to achieve the essential audience with live video, you need to move soon.

With all that live streaming benefits said, you may have seen live streaming as a very effective way of distributing content. However, like every other marketing medium, it has its own risks and obstacles. As a result, before diving deeply into live video, thoroughly assess all of the advantages and downsides and determine whether it is appropriate for your purposes.

Have you tried to implement Live Streaming into your business? If you want to get started, CONTACT US and let us know how we can help you! 

UP NEXT: 

• Pros and Cons of Live Streaming in Business

• Creative Ways To Use Live Chat
• 4 Predictions of the Evolution of Online Events

With billions of people from various region spend their time online know how to utilize localization can create a big impact on your business.

In This Article:

1. What Is Localization?
2. Localization Is More than Just Translation
3. Gain Customers’ Trust with Localization
4. Increase Brand Relevance
5. Reduce Risk
6. Go Global More Rapidly

What Is Localization?

The word “localization” refers to the process of adapting a product or content to a particular market or nation, as well as modifying its functional features to account for linguistic, cultural, political, and legal variations.

Localization is sometimes mistaken with translation, which is the act of translating text from one language to another. While both names may seem similar, translation is only one part of localization, with the latter being the more comprehensive of the two procedures.

Localization Is More than Just Translation

In addition to translation, it also includes various other factors which will be adjusted as a part of the localization process:

• Converting to local measurement units and currencies
• Addressing local legal requirements and regulation
• Adapting the graphic and visual 
• Using the proper format (Phone numbers, addresses, date, punctuation, symbols)
• Adapting content to the target market’s interests and consumption habits

By the end of the localization process, your product should appear and feel as though it was produced in the market or country you’re targeting.

Furthermore, you may localize more than simply the product or the website. If you genuinely intend to broaden your audience, you should also localize marketing materials (TV, radio, printed advertisements), product manuals, user interfaces, and product warranty papers.

Gain Customers’ Trust with Localization

Monolingual corporations are now recognizing that they are missing a large number of prospective consumers from their client base. User-generated material, such as customer reviews and social media, is a significant source of possibility for sales development with translation services. After viewing one to six reviews, more than half of potential buyers purchase a product.

This alone demonstrates the importance of multilingual online reviews. Businesses experience a boost in buyer trust when localization processes for customer-created content in native languages are in place. Customer-generated content is developed by choice rather than necessity, and its authenticity influences customer trust when purchasing a product.

Increase Brand Relevance

Nowadays, trends can change in a blink of an eye; that’s why keeping your brand and your product relevant is a necessary process that requires a lot of attention.

A relevant brand represents more than simply a product or service; it develops and markets items that address critical requirements in people’s lives. As a result, these brands become an indispensable element of the consumer’s behaviors.

Take a look at brands that do well, such as Apple. Many companies have attempted to provide quicker, alternative versions of iPads and iPhones. It still manages to remain one of the most relevant goods on the market.

Therefore, with the help of localization, you will not only be able to expand your brand to new markets but also keep it stay relevant. 

Reduce Risk

Along with all the benefits that the new market brings come potential risks such as a shift in currency value, misunderstanding the cultural sensitivities and customer needs. 

Localization serves as a safety measure, mitigating these risks and ensuring that your organization operates smoothly on a global scale. Keep in mind that for some countries, certain gestures, expressions, and even colors can have a negative meaning. With the help of the localization process, you’ll be able to avoid this mistake easily.

Go Global More Rapidly

It’s tempting to believe that entering a new market is as simple as running an online ad targeted to a certain area or nation. But, it takes a lot more than that as it will have a variety of barriers that need to be overcome, including: 

• The technological environment
• The socio-cultural/demographic environment
• The political environment

Localization allows you to overcome these hurdles faster, personalize your product or service to a certain culture, and help your prospective consumers to adapt to your product with less effort. 

In other words, localization will allow you to flourish in new markets while also assisting your product or service in adapting to your target region. As a consequence, customers are more inclined to spread the news about your company, and you will establish a favorable brand image. As a result, your customers will be more engaged with your products than those of your rivals who are not localizing.

So if you’re a business owner and you want to make yourself known to the global market, then you might need to start the localization process now. PhpFox can help you build an online social community with users from different regions, which can help you start localizing your business and build your image on a global scale. 

Don’t hesitate to RING US up or leave a message at hello@phpfox.com.

With billions of people from various region spend their time online know how to utilize localization can create a big impact on your business