Without a doubt, video content is booming as the best medium of advertising, and there are different kinds of video content, this include live streaming video and video-on-command. Let’s find out about them in this article.

RELATED: How Live Streaming Is Changing the Business World

Things You Need to Know About Video-on-Demand and Live Streaming

What Is Video-on-Demand?

Video-on-Demand is, also known as VOD, is a system that allows your prospective clients to consume video content from internet libraries that is relevant to them. They may access it through numerous tablets, televisions, and computers.

When compared to traditional media outlets and broadcast channels, one of the dynamic streaks in the on-demand video market is exploited by using IP or Internet Protocol. The main argument for using VOD streaming is that it allows audiences to watch videos in their leisure time from any suitable device, making video data transmission via real-time streaming protocol simple.

What Is Live Streaming?

The live streaming technology enables you to generate complete and compelling material in real-time, similar to watching live television! The notion here is how content publishers or producers leverage their money-making material in real-time in front of a live viewing audience!

This maximizes the benefits of live streaming by allowing content distributors to provide selected video as it is made, with less lag time between recording and enjoying it! This form of video monetization technique, in theory, identifies each sector with its own current company specialized requirements.

When to Use Video-on-Demand

Different kinds of video content can have different uses. Knowing when and which scenario can help you utilize the content to its fullest potential.

Fitness Vlogs

Get your fitness streaming platform program diverse classes simplified online & fitness app promotes your secrets of remaining healthy with effective videos-on-demand for a longer amount of time.

Entrepreneurial Stories

The main features of the VOD app include gaining required business insights from pioneer business experts who may provide inspiring talkies through practical learning films of business acumen.

Spiritual VODs

Cover some of the primary spiritual lesson subjects by generating on-demand videos and connecting with your audience using the major benefits of internet streaming.

Memorable Relays 

Remember amazing test series with video on demand uses that were previously streamed and offer your consumers the same enthusiasm to relive those strategic moments of the game.

Streaming Education

An educational video streaming solution assists colleges in making lectures and slideshows available to students online. These can be seen whenever the student sees fit or according to a deadline set by the instructor. Seminars, webinars, and orientations are also possible.

Press Conferences

Pre-recorded videos that can be played on-demand on different occasions can be used during press events. This eliminates the need for busy speakers to attend every event.

Film Videos 

Leverage the power of the video platform by showing numerous movie clips and rhetorical music videos that entice your audience to view them in the form of the greatest VODs.

Shows for Entertainment

By making entertainment programming available on-demand, audiences may watch them whenever they want.

When to Use Live Streaming

Unique Content

With live streaming applications, you can automatically target your audience with money-grabbing material and turn your viewers into prospective buyers who will follow you

Concerts or Award Ceremonies

Live streaming provides increased participation without the need for individuals to be physically there; it allows for better coverage and interaction.

Festivals

Instead of throwing a festival celebration and inviting everyone, content creators may welcome everyone to live broadcasts and share the delights of opulent events! In addition, as festival producers, implement effectively integrated streaming technology into your event sector.

Sports

Live streaming, like television, makes these events available to people, although in real-time, to enhance the pleasure of viewing something live.

Time-sensitive Productions 

The live streaming approach benefits from the entertaining funnel experience, which is growing in popularity. Because live broadcasts are frequently time-sensitive productions, they may provide you with a large user base that expands every day with improved eligibility.

Breaking News

You may reuse your streaming material by posting video scripts that seem more effective than standard coverage and provide maximum relevance.

Conferences 

Broadcasting live conferences can lead to new corporate collaboration chances and the development of a larger audience.

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Announcements

A live streaming strategy draws your employees’ attention with company-wide announcements and consumer comments.

Gaming

The information created and consumed through live streaming benefits for business might give an objective view of your gaming foundation. This may be easier for your players, who can go live at any time, from anywhere, and on the road.

Q&A Sessions

It would be best if you worried as content makers because user engagement adds to the value of having a live streaming strategy. The exchange of information through Q&A sessions allows you to catch your audience’s interests and get to know them well to keep in touch with them in the future.

Benefits of Video-on-Demand

When video repositories in racks may provide them a vast split watching zone rather than a specific watch time, most video specials make your clients feel secure knowing they can view at any moment.

Connectivity 

Online video platform companies function cohesively on solid internet connections, and actual video usage on demand lets auto-adjust with low & high bandwidth dependent on region connectivity. This improves the streaming.

Variety

Any video business platform can only captivate undivided attention via exploring creativity in the art of filmmaking. Compared to living streaming, content makers can adjust filming techniques, post-processing, and selective dissemination approaches.

Suitability

Because VOD penetration may have a broadly spread audience across several platforms, video business platforms are ideal for today’s content owners or publishers. Compared to live to stream, this allows your valuable video material to reach a wider audience.

More Convenient for Audiences

The ability to view movies whenever convenient leads to a more devoted fanbase that increases over time rather than overnight.

Increased Connectivity

The video-on-demand platform is less vulnerable to poor internet connections than live broadcasting. This increases the likelihood of it penetrating low bandwidth places more effectively.

Creators’ Freedom

Creators may experiment with post-production, filming techniques, and distribution channels, which live streaming does not allow.

More Targeting Options

VOD has a more extensive reach than live streaming since it may be delivered on a broader range of platforms.

Benefits of Live Streaming

Reality television shows and the ever-popular YouTube serve as sources of inspiration for live streaming strategies. This is the channel where you may experiment with maximum live streaming uses by broadcasting anything you’re working on right now while your audience is standing in front of you, demanding your attention.

RELATED: Impact of Livestreaming to Business

Users Consume Content on Their Own Time

Businesses may utilize a live streaming platform to define their timetables and engage their users at the appropriate moment. All eyes will be glued to the live broadcast for as long as available. Furthermore, companies may generate the required anticipation before a live stream, ticket entries, or enthusiasm.

It is not yet overcrowded.

Because live streaming is still in its early stages, the scene isn’t as crowded. This enables new enterprises to quickly reach their target audiences and get the benefits of live streaming before their competitors.

It Targets Specific Markets

Live streaming, like events, may be tailored to specific niches. This generates a sense of exclusivity and keeps particular demographics of the audience engaged. This is especially valuable if businesses discover that certain parts are less engaged than others – live feeds may be utilized to reach out to them.

Experience in Real-Time

The audience is in a virtual realm; the benefits of live broadcasts allow people to engage with your brands and grasp your by-product in a single experience. As content providers, you may foster a feeling of customized connection between your company and its target audience.

Interaction

Take live polls, respond to replies, and offer interactive live streaming participation to get in touch with your audience. The critical advantage of internet streaming is that it allows you to give your final content more ownership and engage with your business more effectively.

Cost Cutting

When it comes to cost-effectiveness given through live feeds, the advantage of internet streaming is unmistakable. Let’s imagine you have a training program, and all of your employees can attend it at your designated virtual time, and you can attend it live from anywhere around the globe! Fortunately, it allows everyone to have simultaneous access to transmitted live material for a one-time fee.

More hype

Take advantage of the critical live streaming benefit by marketing live streaming events and creating anticipated excitement and business buzz. This live broadcast might motivate your attendees to talk about your business and share their new experiences with their fan club. Engaging those unfamiliar with your company may assist in opening up new markets, luring new consumers, and driving free content marketing through this buzz.

Live Streaming Solution

By incorporating live streaming into your organization, you may dramatically enhance how everything works, from meetings to delivering announcements to notifying clients about new products/services with a simple click. If that’s what you’re looking for, phpFox has you covered.

phpFox is a solid social network platform for specialized online communities, replete with an integrated Live Streaming capability to help you communicate with your employees and consumers as fast and efficiently as possible. phpFox also provides live ChatPlus to boost engagement and coverage of your target audience.

Furthermore, phpfox has spent a significant amount of time working on speed optimizations to ensure that the software is a practical investment for your expanding business.

Have you tried to implement Live Streaming into your business? If you want to get started, CONTACT US and let us know how we can help you! 

UP NEXT: 

• Impact of Livestreaming to Business
• Pros and Cons of Live Streaming in Business
• Top Live Streaming Platform You Should Consider Using

Live streaming has only been around for a short time, but it is swiftly gaining popularity and the attention of people who are always looking for new and inventive methods to provide content. Let’s find out more about live streaming benefits in today’s article.

RELATED: ChatPlus and Live Streaming requirements

In This Article:

1. Real-Time Engagement
2. Save Money
3. Provide Repurpose Content
4. Save Time
5. Easier to Target Niche
6. Users Consume Content on Your Time
7. It’s Still a New and Uncharted Territory

Step up Your Game with These 7 Live Streaming Benefits

Real-Time Engagement

One of the primary live streaming benefits is why live streaming is gaining traction in content marketing. It provides real-time user interaction and allows viewers to participate in a direct discussion with the influencer. When you read a blog post, you read someone else’s work.

It provides users with real-time engagement advantages, but it also allows businesses to deliver live help, Q&A sessions, and workplace tours.

The real-time engagement erases the distance between you and the viewers, helping viewers build trust and connection with your brand. The viewers will feel like they are watching a natural person instead of some paid actors/actresses on the internet. 

Save Money

When you think about it, live streaming is quite inexpensive. It is, in fact, entirely free. There is no need for any specialized equipment, software, or hardware. All you need is a smartphone or laptop with a camera and an active account on the platform of your choice. 

While traditional blogging and content creation typically need a set of properly configured software packages (e.g., hosting and platform), live streaming is available to anybody with a single click.

phpFox works with businesses worldwide to create niche social networks and online communities that meet the diverse demands of their customers. phpFox’s Live Streaming solution includes all of the necessary tools to establish your brand through live streaming.

Provide Repurpose Content

Third on the list of live streaming benefits is its unique ability to be transformed into a variety of different content. Although this applies to almost any type of content, live videos may easily be turned into other types of content, such as a published video transcript on your own blog, an infographic on Visual.ly, or a replicated video on YouTube. Your options are endless.

Nonetheless, repurposing material is always recommended to extend the reach of your message.

RELATED: The Uses of phpFox Live Streaming

Save Time

According to Hubspot research, it takes around 2 hours to create a 500-word blog post and anywhere from 4-8 hours to publish a 1,500-2,000 word article. While a 500-word post would not be considered substantial and would not receive much attention, it can be readily read in 3-4 minutes.

The data differs when it comes to conventional video creation, such as vlogs. According to Make Use Of, an essential vlog may take up to 2-3 hours to develop and edit.

Do you know how long it would take to create a 4-minute live video with phpFox Live Streaming? You are correct; 4 minutes!

Easier to Target Niche

Viewing live broadcasts, as we’ve already discovered, needs greater commitment from your followers simply because they must tune in on your schedule, regardless of whether it’s the optimal time for them. As a result, this conclusion employs an algorithmic filter that keeps irrelevant audiences at bay.

Furthermore, people who aren’t interested in your issue will rarely join the conversation.

Users Consume Content on Your Time

The most significant and compelling of the live streaming benefits is that consumers consume material on your time, not theirs. This implies that you are only interacting with individuals interested in you, your business, and your content. You automatically direct material to folks who are more likely to convert and follow you.

No other content marketing channel can compete with live streaming.

It’s Still a New and Uncharted Territory

History tends to repeat itself. Live streaming, like any other digital marketing medium, will rapidly become overcrowded. Although it has not yet reached that level, it is gradually gaining popularity, and an increasing number of individuals are using it regularly. So the last live streaming benefits are that it is relatively new to many people, and it’s still uncharted territory waiting to be discovered.

As an example, consider the decline in organic post reach on Facebook. Because timelines grew too competitive, Facebook had to change its algorithm, resulting in just a small percentage of people seeing your organic postings. The same may be said about live streaming.

As a result, if you want to achieve the essential audience with live video, you need to move soon.

With all that live streaming benefits said, you may have seen live streaming as a very effective way of distributing content. However, like every other marketing medium, it has its own risks and obstacles. As a result, before diving deeply into live video, thoroughly assess all of the advantages and downsides and determine whether it is appropriate for your purposes.

Have you tried to implement Live Streaming into your business? If you want to get started, CONTACT US and let us know how we can help you! 

UP NEXT: 

• Pros and Cons of Live Streaming in Business

• Creative Ways To Use Live Chat
• 4 Predictions of the Evolution of Online Events

In the recent scenario, Live streaming strategy is no longer a novelty – it is changing the way brands engage with their audience. Besides the fact that Live Videos help brands gain a 148% higher organic reach compared to photos, live streaming has quickly gained traction and attention of those who are always on the lookout for new and innovative ways of delivering content.

Legitimate benefits from Live Streaming

Live streaming is a powerful way to expand event attendees from hundreds to millions, to connect potential customers, and to reach audiences of staggering scale for product launches, fashion shows, or exclusive releases. Consequently, understanding the equipment and up-front cost of Live Video Strategy can be beneficial for many businesses in all sectors.

Encourage Trust

80% of the audience like to watch a live video more than reading a blog and 82% of them enjoy the live video more than typical social posts. Live Videos provide an intimate level of engagement with the audience enabling brands to communicate with customers in real-time which creates a new way to build trust with your customers by showcasing transparency of the firm. The positive engagement (likes, comments) on the stream may bring the impression of a trustworthy brand to a potential audience.

Provide Instant support

Not only does it provide real-time engagement benefits to users, but also allows businesses to offer live support, Q&A sessions, and office tours. Additionally, companies can learn what consumers and potential consumers are most interested in, accessing to provide the types of products and services that are in demand by their audience.

Reach Highly Targeted Niches

About 95% of active social media users aged 18 to 34 follow a brand with a social media account. Live Streaming Videos have the potential to attract a large scale of audience, which generate more online visibility and branding. Because of the immediate interaction, commentary, and viewable video, businesses could entice more viewers than a typical post update.

Cost-Effective Video Strategy

Estimates for a one-minute commercial aired on television in Los Angeles, for example, is roughly $17,000. Therefore, cost-effective is one of the best aspects of live-streaming. Nowadays, most users enjoy the live-action and unedited approach to living videos. Nevertheless, 62% of consumers tend to have a negative perspective of a brand image publishing poor-quality content for Video. Therefore, while recording might be cost-effective, brands still need to provide quality content viewers will want to watch.

Enhance Conversion Rate

Enjoyment of live video increased the intention to purchase by 97% and brand approach by 139%. 64% of audiences might intend to buy a product online after watching a live video. With the available at the touch of a button, customers can communicate with an agent just as they would in a store, asking the questions they need answering for a more informed purchase. Customers will be able to find the answers they need through Live Video within moments; this reduces the risk of buyers leaving the site out of uncertainty while helping to secure more completed sales.

Create a unique Live Video with phpFox end-to-end solution

phpFox has created an end-to-end solution which allows sellers and brands to engage potential buyers. With this cutting-edge solution, brands and customers may have mutual benefits based on the content and feature brought by Live Streaming. Sellers can showcase both their products and personality to captivate audiences. Interested buyers may also ask questions in the comment section which sellers can see and provide information in real-time.

Don’t know if customers are aware of your live stream? It’s ok, as the Notification function will alert all your audiences, who follow your social media about this content. Just a click and everyone will be notified.

Need better improvement in live stream content? Live Stream solution of phpFox display statistics and engagement of current and past streamed content. This helps brands to identify what content is useful and what is not for further development.

Missed the Livestream? Don’t worry, as customers will be able to browse through the replay archive, and brands can save their latest live stream for followers to catch up with the content. 

Wanna have a gamification content for loyal customers? Businesses can quickly boost interaction with customers and enhance loyalty retention through gamification on Live streaming. 

Many different marketing strategies that have changed our lives and made our media behaviour more in-depth. However, we have to be aware of how we use them. If we could use Live streaming strategy smartly, having such a feature will become a good chance to enrich potential leads and boost brands’ presence. Visiting the installation page here to break down this powerful solution.

Live Streaming Solution

As you know, Live Streaming is so popular in every online community nowadays. This is obviously a great tool for users to create exciting video content and broadcast instantly on the community. You may wonder what you will get with Live Streaming solution. Let’s talk a bit more about what functionalities supported in the first version.

In the Front-end, all live-streaming videos are listed in the same place and users can access the Live Videos main menu quickly. Pages of Live Videos are well-organized to help users filter which videos ended or which videos currently live-streamed, etc. in the most convenient manner. People can easily manage their own live videos as well as browse videos of their friends.

When a user starts creating a live video, their friends will receive notifications as well as a feed item on their Member Home page. While watching a live video, they can comment, add reactions and interact directly with the video owner as well as others. All comments and reactions are updated instantly without reloading the page. Is it fantastic? Especially, when the user ends live-streaming video, there is an option to save the video for others to playback then.

And, in the Admin side, you can configure which user groups are allowed to access Live Videos pages, who can use the Live Streaming feature and how long they can stream. Moreover, you can set up how many activity points users can get when creating, reacting or interacting live videos. So cool, isn’t it?

With Live Streaming solution, all are ready for your users to start creating interesting videos with their mobile devices. People will have more funs when having more interactions with live videos.

What are you still waiting for? Let’s bring this amazing feature for live videos to your online communities. Our deployment team will handle all setup work of the Live Streaming solution as well as build your mobile apps with Live Streaming feature.

Solution Pricing

The early-bird price of Live Streaming solution is $799. You can start ordering it from today. If you are not holding the phpFox Ultimate license, please upgrade your license first. It is necessary to note that the solution price is only for software and setup works. It doesn’t include any monthly cost for infrastructure, such as servers, services, etc. to operate this solution. To get a general idea about how much the monthly cost is, please see our rough estimation.

If you are still having any questions or feedback, please don’t hesitate to let us know. We can’t wait for hearing your voice.

New to phpFox

If you are looking for a completed solution to build up your own Social Network, phpFox is the right platform for you. Thriving to be the best platform for Social Network, phpFox can definitely help you build your online community: Full-featured, Fast, Responsive, Stable, Easy to customize, Scalable, Mobile-ready with iOS and Android apps, and several extensions from 3rd-party developers.

You can build up your own Social Network within minutes with our best Support service.

That’s all. We hope that you will like the Live Streaming solution. We will get back to you with more interesting updates.

Live Streaming At Glance

The Live Streaming feature is so popular in every online community nowadays. This is obviously a great tool for users to create exciting video content and broadcast instantly on the community. People always love to interact with others, so we believe Live Streaming is the best solution to engage your community. That’s why our team has been working so hard on this product. Its official release is coming soon.

Should you have any questions or would like to share your thought with us, please feel free to drop us a message to hello@phpfox.com or submit tickets in our Client Area.

That’s it for now, stay tuned. We are going to get back very soon.